Known as "The Bra Lady" for over 30 years, Gail Bogdanovich founded The Perfect Fit on one simple principle...no woman should ever have to sacrifice her health or comfort for beauty.

We understand that every woman's body is unique; that's why we stock over 200 sizes (from 28AAA to 50LL) of custom-fitted, wireless support bras (including Jeunique, now Le Unique) and determine YOUR perfect fit via a professional bra fitting.

Gail has long recognized the need for a more personalized, customer-focused approach to bra fittings; long-abandoned by department and big-box lingerie stores, a properly fitted bra is essential not just to your comfort and self-confidence but, indeed, to your breast's cellular health.

"Bras are my life as well as my business and I know there is no better bra than ours. It was specifically engineered to provide lift and support without uncomfortable underwires. I know I make a difference everyday by helping women to look better, while providing better breast health."